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Fashion

Identity is a leading independently owned New Zealand fashion chain that stocks many of the best labels across New Zealand and Australia. Their team is highly experienced in the fashion world, and they are comfortable giving you honest feedback on your next clothing purchases.

FREE Personal Styling Sessions

Did you know, Identity offer FREE 1-hour personal styling appointments?!

There’s no minimum spend and you can do it at any time that suits you.

Step outside your comfort zone and experiment with new styles, OR work with your current wardrobe and add the ‘WOW factor’ by finding new pieces to complement what you already have.

Browse Identity’s current pieces here.

Book Your Styling Session Now:
PH – 09 489 3626
Email- mil@identityfashions.co.nz

Opening hours

Sunday 
Monday 
Tuesday 
Wednesday 
Thursday 
Friday 
Saturday 

What’s on

Discover Identity's New Store at Milford Centre

Discover Identity's New Store at Milford Centre

Discover Identity's new store at Milford Centre