Open now until


Opening hours this week

  • Tomorrow 9AM - 5:30PM
  • Saturday 9AM - 5:30PM
  • Sunday 10AM - 5PM
  • Monday 9AM - 5:30PM
  • Tuesday 9AM - 5:30PM
  • Wednesday 9AM - 5:30PM


09 489 3626

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Identity is a leading independently owned New Zealand fashion chain stocking quality fashionable clothes and accessories by leading brands.


What's on at Identity:

See the latest looks, promotions and events at Milford Centre.

What's On