Opening hours this week

  • Tomorrow 9AM - 5:30PM
  • Tuesday 9AM - 5:30PM
  • Wednesday 9AM - 5:30PM
  • Thursday 9AM - 5:30PM
  • Friday 9AM - 5:30PM
  • Saturday 9AM - 5:30PM


09 489 3626

Gift Card Milford gift card accepted

Buy Milford gift card online

Identity is a leading independently owned New Zealand fashion chain stocking quality fashionable clothes and accessories by leading brands.


FREE Personal Styling Sessions

Did you know, Identity offer FREE 1-hour personal styling appointments?!

There’s no minimum spend and you can do it at any time that suits you.

Step outside your comfort zone and experiment with new styles, OR work with your current wardrobe and add the ‘WOW factor’ by finding new pieces to complement what you already have.

Browse Identity’s current pieces here.

Book Your Styling Session Now:
PH – 09 489 3626


See the latest looks, promotions and events at Milford Centre.

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