Identity Fashions has opened in a brand new location at Milford Centre, complete with a new look!

IDENTITY is a trusted brand that has been around for over 30 years. IDENTITY is known for its high level of customer service, and for stocking many of the best labels New Zealand and Australia have to offer.

Their new store is located between Sportscraft and Ella + Eli. The bright new store features natural wood panelling and statement lighting making this an enjoyable and easy-to-shop-location.  Check it out today!