Eco Friendly Denim at Max

Mindfully Made Eco Denim

As kiwi women themselves, the design team at Max know that a great pair of jeans are an essential in any wardrobe and finding the perfect pair can be a daunting task.

Looking at a variety of shapes and silhouettes, their team spent the last year developing a collection of ultimate go-to styles with a range of rises from mid to high ensuring there was a style that works for every woman.

Continuing to focus on relationships with people and planet, Max are excited to introduce their new sustainable range of eco denim, simply called – mindfully made. 

Echoing their brand philosophy of producing sustainable pieces made to be loved and to last, they’ve committed their entire denim range to use 100% natural, regenerated or recycled performance fabrics and yarns. 

Reducing waste through the denim process, the eco denim range uses 60% less water than the global standard and reusable stones for design treatments. Produced so that no stone waste is deposited in waterways, this eco wash means less water and chemicals are used – you’re welcome mother earth.

This entire denim range also uses natural-based fibres like lyocell or recycled fibres for stretch, movement, and most importantly, comfort. From the classic skinny, straight leg, wide leg, and distressed, they’ve got the perfect style of denim to suit your wardrobe.

In five new styles and ten new washes, the Max eco denim range is available online and in-store at Milford Centre now.

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