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Discover The Story Behind The Style
Uncover the story of thoughtful design, crafted with purpose by Mi Piaci and Merchant 1948.
Step into the world of Mi Piaci and Merchant 1948 – two brands with distinct identities, united by a shared dedication to craft and considered style. Mi Piaci brings a bold, modern edge shaped by femininity and fashion, while Merchant 1948 draws on generations of shoemaking expertise and timeless design.
This spring/summer, their latest collections offer fresh takes on warm-weather dressing, from statement heels to effortless slides, crafted to elevate every step of the season.
Brand Story
Mi Piaci
Contemporary in attitude and approach, Mi Piaci is proud to be a female-driven venture grounded by refined aesthetics and finely honed expertise from decades in the footwear industry.
As a brand, they have a primary focus on the Mi Piaci woman and what she means to them. If trends form the foundation for everything they do, then the Mi Piaci woman is at the heart.
Merchant 1948
With a history coursing three generations, Merchant 1948 has become a household name. A trusted source of premium leather footwear, for any & all occasions. Born out of a respect for both quality leather and for the art that is shoemaking. As Merchant 1948 has continued to expand, the vision has remained the same: bringing well-made, modern footwear to New Zealanders.
Their footwear is built for the way you live. A clever mix of form, function, and style, with heritage firmly at its heart; footwear tailored carefully, to work relentlessly for you. Merchant 1948 are proud of the fact that for them, it all starts from the sole.
SS25 Solace
Mi Piaci
A poetic homage to summer’s golden interlude. Mi Piaci welcomes you to Solace—a realm where time travels slowly, the senses awaken, and nature’s elements take centre stage. Each curated edit distils the essence of summer: sun-warmed sands, salt-laced breezes, and the gentle glow of dusk.
Trends unfold through the pastel palette of Lover Girl, the rich textures and golden touches of Bohemian Escape, the bold silhouettes of Form Theory, and the refined craftsmanship of Modern Grace.
Solace is not merely a collection—it is a reverie brought to life. Mi Piaci Solace.
Jazzie Heel
A modern classic, the Jazzie slingback heel features an elegant pointed toe on a low kitten heel. A sophisticated silhouette in a beautiful subtle crinkle patent finish, complete with a refined slingback strap and gold buckle for a touch of understated glamour.
In Her Shoes
Merchant 1948
Step into the sun this season with silhouettes made to move through every summer moment with ease and style. Sculptural sandals, woven textures, elevated neutrals and statement heels come together to take you from coastal escapes to evenings out. Find your confidence in every silhouette you wear, it’s not just about the shoes we make, but the lives that walk in them.
Perth Flat
Effortlessly slip on and go with Perth. Featuring a rounded toe shape, on a soft flatform for comfort. The brushed metal trim detail offers a relaxed yet refined look. Crafted from fine calf suede, they’re perfect for lounging to running errands.
Visit Mi Piaci & Merchant 1948 in Milford Centre today and experiience their thoughtful designs and purposeful craft for yourself!
Blog
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Discover The Story Behind The Style
Uncover the story of thoughtful design, crafted with purpose by Mi Piaci and Merchant 1948.
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Mi Piaci is Now Open
Mi Piaci has a wide range of timeless women's footwear that you can buy once and wear forever.
Merchant 1948 is Now Open
Tailored carefully by us, to work relentlessly for you. Merchant 1948 has been crafting shoes for over three generations, as a family-owned and operated business. Their footwear offers a mix of form, function, fashion and heritage. They are a trusted source of high quality, premium leather footwear for both men and women across New […]
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Repertoire Open Now
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