Blog Archives
Taking Shape is Turning 40!
Taking Shape is celebrating 40 years of fun and fabulous curve fashion!
A 40-YEAR LOVE AFFAIR
Plus size retailer Taking Shape turns 40 this year! That means 40 years of helping customers find their style, confidence and community too. Since 1985, Taking Shape has built a community around helping customers feel bold, confident and beautiful in their own unique way.
“Our community is at the heart of everything we do”, said Alla Buinowicz, Managing Director of Taking Shape. “Every decision we make comes back to them, their feedback, their stories, and their needs.”
“This milestone isn’t just about us – it’s about our incredible community who’ve been with us every step of the way.”
From humble beginnings in Melbourne, the brand has grown to become one of Australia and New Zealand’s premium destinations for feel-good fashion in inclusive sizing.
Today, the brand is still proudly designed in Melbourne, Australia by women who believe fashion is for all to enjoy, at any size, shape, or age.
To celebrate 40 years of style, Taking Shape is bringing back some of its most beloved pieces that defined its heritage and DNA. Reimagining iconic designs like draped tops and wrap dresses, the brand is giving customers a fresh way to enjoy these timeless favourites today.
Taking Shape thanks you for 40 years of fabulous!
As a thank-you for being part of their journey, Taking Shape has an amazing offer in-store for a limited time – so you can continue to embrace your unique style and feel confident in every outfit.
Click below to celebrate with Taking Shape!
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