Trend Report

Embracing The Winter Blues

Sunday June 25

This winter, blue reigns supreme. From soft icy pastels to bold cobalt and classic navy, it’s the seasons most versatile and impactful hue.

This winter, blue isn’t just a colour – it’s the colour. From soft pastels to bold brights and luxe navies, blue dominates fashion in all its forms. Whether embracing ethereal icy tones or opting for the richness of deep hues, there’s a blue for every occasion and every style. Here’s your guide to the most talked-about shades of the season and how to wear them.

Icy Blue

Delicate but dreamy, icy blue is the approachable entry point to this season’s broader blue trend. This light pastel hue evokes the feeling of frosted glass and crisp winter skies, offering a fresh alternative to the season’s typically heavy palette. It’s a versatile option that works beautifully across styles, particularly in fluid silhouettes: chiffon dresses, silky blouses, and tailored separates with a soft drape.

Styling this shade is all about softness. Pair it with whites, light greys, or silver metallics to enhance its cool undertone. Icy blue looks particularly striking when layered with texture; a structured wool coat over a sheer blouse, or chunky knits paired with wide-leg trousers and white boots.

Cobalt Blue

Cobalt blue is Winter 2025’s most electrifying statement. Vivid, unapologetic, and full of personality, this saturated shade stands out in a sea of neutrals, instantly upgrading any cold-weather look.

What sets cobalt apart is its versatility. It can be the star of your outfit or a punchy accent. Designers and trend forecasters are calling it the colour of the “Unexpected Blue Theory” – a movement embracing vivid blue in fresh, attention-grabbing ways through accessories, makeup, and bold style statements.

Image: Moochi | Frame Pant | $329.99

Use cobalt as an unexpected twist on neutrals, adding personality without overwhelming your look. A cobalt turtleneck under a camel trench or a midi skirt with a black cashmere sweater creates a clean, modern contrast that feels bold and refined. This shade adapts effortlessly to moods: paired with white, black, or camel, it leans minimalist and sleek; with richer tones like chartreuse, red, or leopard print, it becomes playful and provides a fashion-forward edge.

Image: Moochi | Brillance Top Capri | $299.99

Cobalt shines alongside silver in metallic fabrics and jewellery, with cool-toned accessories elevating its vibrancy. And if head-to-toe colour feels too bold, try cobalt in smaller doses. A handbag, knee-high boots, or a flash of eyeliner delivers subtle impact.

Deep Blues

Deep blues like Crown Blue, Lyons Blue, and classic navy bring timeless sophistication to Winter 2025. These shades project authority without effort, making them perfect for both professional and everyday wear.

Navy – the season’s true “new black”, works well as the foundation for polished, streamlined outfits. Lyons Blue introduces a subtle teal undertone, while Crown Blue offers a richer, more commanding presence, both equally adaptable in style.

Deep blues gain warmth and richness when paired with warm neutrals like camel or rust. A tailored navy coat over camel trousers creates a chic, grounded look, while Lyons Blue can brighten an ensemble when combined with muted browns or olive tones. Crisp white or soft grey brings fresh contrast, ideal for shirts or knitwear under deep blue outerwear.

Elevate your look by pairing deep blues with jewel tones such as burgundy or forest green. Try layering a deep blue blazer over a burgundy sweater or pairing navy trousers with a forest green coat. Complete the look with gold or brass accessories like classic watches, belt buckles, or delicate jewellery for subtle warmth and polish.

Image: Identity | Fluffy V Neck | $159.90

Denim Blues

Blue’s beauty lies in its natural connection to denim – jeans and jackets that serve as the building blocks of most wardrobes. Denim blue is the ultimate everyday shade: classic, reliable, and endlessly wearable. This familiar tone never goes out of style, making it a staple for all seasons.

Its subtly worn, natural hue pairs effortlessly with a variety of colours, from clean whites and soft greys to earthy browns and vibrant reds. Whether in jeans, jackets, or shirts, denim blue offers a laid-back yet polished feel that works equally well for casual weekends or dressed-up, smart-casual occasions.

Seed Heritage | Long Sleeve Denim Mini Dress (left) | $169.90

For styling, try pairing denim jeans with sleek turtlenecks or lightweight knits in neutral tones to keep the look refined. Layer a denim jacket over a button-down shirt or a fine-gauge sweater for a sharp, put-together vibe. Denim skirts or dresses can be balanced with structured coats or statement boots to add sophistication. Accessories in warm hues like burnt orange or olive green work beautifully to enrich denim’s effortless coolness.

Denim blue is the reliable backbone of winter wardrobes, providing a versatile canvas that blends comfort and style.

This winter, blue proves its staying power by offering something for everyone: softness, strength, simplicity, and statement. It’s a palette that moves across styles and occasions without losing impact. Whether layering navy like a neutral or injecting cobalt as a surprise pop, blue is the season’s smartest style investment.

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